+
+ {/* Hero */}
+
+
+ Stripe → Xero, done properly
+
+
+ Automatically turn Stripe payments into paid Xero invoices —
+ with VAT correctness and accountant sign-off in mind.
+
+
+ No journals. No spreadsheets. No month-end fixing.
+
+
+
+ {/* Who it's for */}
+
+ Who this is for
+
+ - UK businesses
+ - VAT registered
+ - Using Stripe Checkout or Payment Links
+ - Using Xero
+ - Billing is one-off, annual, or fixed recurring
+
+
+ If you rely on usage billing or proration, this is not a fit.
+
+
+
+ {/* Problem */}
+
+ The problem
+
+ Stripe is excellent at taking payments.
+ Xero is required for accounting and VAT.
+
+
+ The gap between them is usually filled with manual journals,
+ spreadsheets, and “we’ll fix it at month-end”.
+
+
+ That works — until it doesn’t.
+
+
+
+ {/* Solution */}
+
+ The solution
+
+ This system makes Xero the invoice-of-record and treats Stripe
+ purely as payment execution.
+
+
+ When a Stripe payment succeeds, a matching invoice appears in Xero
+ and is automatically marked as paid.
+
+
+ Refunds become credit notes. Fees are handled separately.
+ Everything is explainable.
+
+
+
+ {/* How it works */}
+
+ How it works
+
+ - Connect Stripe
+ - Connect Xero
+ - A real payment is made
+ - An invoice appears in Xero as paid
+ - Month-end reconciliation just works
+
+
+
+ {/* Why it's different */}
+
+ Why this is different
+
+ - Xero remains the legal source of truth
+ - Invoices are immutable once issued
+ - Edge cases are logged, not hidden
+ - Humans approve exceptions and month-end
+
+
+ This is a financial control, not a data sync.
+
+
+
+ {/* Pricing */}
+
+ Pricing
+
+ £200 per month.
+
+
+ Unlimited invoices. No per-transaction fees.
+
+
+ Costs less than fixing Stripe in Xero manually.
+
+
+
+ {/* CTA */}
+
+
+ If Stripe and Xero already match perfectly for you,
+ you don’t need this.
+
+
+ If someone fixes them every month, you probably do.
+
+
+ This page is intentionally simple. The proof is your next payment.
+
+
+
+
+ )
+}
diff --git a/stripe_to_invoice/app/marketing/page.tsx b/stripe_to_invoice/app/marketing/page.tsx
new file mode 100644
index 0000000..468cd86
--- /dev/null
+++ b/stripe_to_invoice/app/marketing/page.tsx
@@ -0,0 +1,170 @@
+// app/checklist/page.tsx
+
+export default function GoToMarketChecklist() {
+ return (
+
+
+ {/* Header */}
+
+
+ Go-to-Market Checklist (Post-MVP)
+
+
+ A step-by-step execution checklist to find the right customers,
+ sell with certainty, and avoid wasted effort.
+
+
+
+ {/* ICP */}
+
+ 1. Confirm the target customer (non-negotiable)
+
+ - UK-based business
+ - VAT registered
+ - Uses Stripe Checkout or Payment Links
+ - Uses Xero (or QuickBooks)
+ - Wants invoices to exist cleanly in the ledger
+ - Billing is one-off, annual, or fixed recurring
+ - No usage billing, no proration
+
+
+ If any of these are false, do not sell to them.
+
+
+
+ {/* Problem Validation */}
+
+ 2. Validate pain before pitching
+
+ - Ask: “Do Stripe payouts and Xero invoices always match?”
+ - Listen for: manual fixes, journals, spreadsheets, month-end stress
+ - Confirm VAT reconciliation is a pain point
+ - Confirm a human currently checks or fixes things
+
+
+ No visible pain = no sale.
+
+
+
+ {/* Channels */}
+
+ 3. Choose acquisition channel (in order)
+
+
+
+
+
A. Accountants & bookkeepers (primary)
+
+ - UK-based Xero partners
+ - Bookkeepers handling Stripe clients
+ - Fractional CFOs
+
+
+ Pitch: “Stripe payments → accountant-approved Xero invoices. Automatically.”
+
+
+
+
+
B. Reddit & communities (problem-aware)
+
+ - Search Stripe + Xero reconciliation threads
+ - Explain why the problem exists
+ - Describe the accounting-first solution
+ - Let people DM you
+
+
+
+
+
C. Targeted founder outbound
+
+ - UK agencies
+ - B2B SaaS with annual or fixed billing
+ - Founder still involved in finance
+
+
+
+
4. Close with outcome, not features
+
+ - Do not demo dashboards
+ - Do not explain internals
+ - Promise: “Next Stripe payment appears as paid in Xero”
+ - Charge £200/month immediately
+
+
+ If they want a free trial, they are not the customer.
+
+
+
+ {/* Delivery */}
+
+ 5. Deliver proof immediately
+
+ - Connect Stripe
+ - Connect Xero
+ - Trigger a real payment
+ - Show paid invoice in Xero
+ - Send screenshot or reconciliation summary
+
+
+ The product is the outcome.
+
+
+
+ {/* Objections */}
+
+ 6. Capture objections and edge cases
+
+ - Ask: “What would make this risky?”
+ - Ask: “What would your accountant question?”
+ - Log every concern verbatim
+ - Turn repeated concerns into rules or exclusions
+
+
+
+ {/* Narrow */}
+
+ 7. Narrow the ICP aggressively
+
+ - Remove customers that add complexity
+ - Publish exclusions clearly
+ - Optimise for repeatability, not volume
+
+
+
+ {/* Scale */}
+
+ 8. Scale only what already works
+
+ - Automate manual steps you’ve repeated 10×
+ - Build exception handling before new features
+ - Add period close + human sign-off
+
+
+
+ {/* Scoreboard */}
+
+ 9. Weekly scoreboard
+
+ - New paid conversations
+ - Time to first reconciled payment
+ - Monthly churn
+ - Unresolved exceptions
+
+
+
+ {/* Close */}
+
+
+ If this business fails, it will not be because the software didn’t work.
+ It will be because the wrong customers were targeted or certainty wasn’t proven.
+
+
+
+
+ )
+}