// app/checklist/page.tsx

export default function GoToMarketChecklist() {
  return (
    <main className="max-w-3xl mx-auto p-8 space-y-16">

      {/* Header */}
      <section>
        <h1 className="text-2xl font-semibold">
          Go-to-Market Checklist (Post-MVP)
        </h1>
        <p className="mt-2 text-gray-600">
          A step-by-step execution checklist to find the right customers,
          sell with certainty, and avoid wasted effort.
        </p>
      </section>

      {/* ICP */}
      <section>
        <h2 className="text-xl font-medium">1. Confirm the target customer (non-negotiable)</h2>
        <ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
          <li>UK-based business</li>
          <li>VAT registered</li>
          <li>Uses Stripe Checkout or Payment Links</li>
          <li>Uses Xero (or QuickBooks)</li>
          <li>Wants invoices to exist cleanly in the ledger</li>
          <li>Billing is one-off, annual, or fixed recurring</li>
          <li className="text-gray-500">No usage billing, no proration</li>
        </ul>
        <p className="mt-2 text-gray-600">
          If any of these are false, do not sell to them.
        </p>
      </section>

      {/* Problem Validation */}
      <section>
        <h2 className="text-xl font-medium">2. Validate pain before pitching</h2>
        <ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
          <li>Ask: “Do Stripe payouts and Xero invoices always match?”</li>
          <li>Listen for: manual fixes, journals, spreadsheets, month-end stress</li>
          <li>Confirm VAT reconciliation is a pain point</li>
          <li>Confirm a human currently checks or fixes things</li>
        </ul>
        <p className="mt-2 text-gray-600">
          No visible pain = no sale.
        </p>
      </section>

      {/* Channels */}
      <section>
        <h2 className="text-xl font-medium">3. Choose acquisition channel (in order)</h2>

        <div className="mt-4 space-y-6">

          <div>
            <h3 className="font-medium">A. Accountants & bookkeepers (primary)</h3>
            <ul className="mt-2 space-y-1 list-disc list-inside text-gray-700">
              <li>UK-based Xero partners</li>
              <li>Bookkeepers handling Stripe clients</li>
              <li>Fractional CFOs</li>
            </ul>
            <p className="mt-1 text-gray-600">
              Pitch: “Stripe payments → accountant-approved Xero invoices. Automatically.”
            </p>
          </div>

          <div>
            <h3 className="font-medium">B. Reddit & communities (problem-aware)</h3>
            <ul className="mt-2 space-y-1 list-disc list-inside text-gray-700">
              <li>Search Stripe + Xero reconciliation threads</li>
              <li>Explain why the problem exists</li>
              <li>Describe the accounting-first solution</li>
              <li>Let people DM you</li>
            </ul>
          </div>

          <div>
            <h3 className="font-medium">C. Targeted founder outbound</h3>
            <ul className="mt-2 space-y-1 list-disc list-inside text-gray-700">
              <li>UK agencies</li>
              <li>B2B SaaS with annual or fixed billing</li>
              <li>Founder still involved in finance</li>
            </ul>
          </div>

        </div>
      </section>

      {/* Sales Execution */}
      <section>
        <h2 className="text-xl font-medium">4. Close with outcome, not features</h2>
        <ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
          <li>Do not demo dashboards</li>
          <li>Do not explain internals</li>
          <li>Promise: “Next Stripe payment appears as paid in Xero”</li>
          <li>Charge £200/month immediately</li>
        </ul>
        <p className="mt-2 text-gray-600">
          If they want a free trial, they are not the customer.
        </p>
      </section>

      {/* Delivery */}
      <section>
        <h2 className="text-xl font-medium">5. Deliver proof immediately</h2>
        <ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
          <li>Connect Stripe</li>
          <li>Connect Xero</li>
          <li>Trigger a real payment</li>
          <li>Show paid invoice in Xero</li>
          <li>Send screenshot or reconciliation summary</li>
        </ul>
        <p className="mt-2 text-gray-600">
          The product is the outcome.
        </p>
      </section>

      {/* Objections */}
      <section>
        <h2 className="text-xl font-medium">6. Capture objections and edge cases</h2>
        <ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
          <li>Ask: “What would make this risky?”</li>
          <li>Ask: “What would your accountant question?”</li>
          <li>Log every concern verbatim</li>
          <li>Turn repeated concerns into rules or exclusions</li>
        </ul>
      </section>

      {/* Narrow */}
      <section>
        <h2 className="text-xl font-medium">7. Narrow the ICP aggressively</h2>
        <ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
          <li>Remove customers that add complexity</li>
          <li>Publish exclusions clearly</li>
          <li>Optimise for repeatability, not volume</li>
        </ul>
      </section>

      {/* Scale */}
      <section>
        <h2 className="text-xl font-medium">8. Scale only what already works</h2>
        <ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
          <li>Automate manual steps you’ve repeated 10×</li>
          <li>Build exception handling before new features</li>
          <li>Add period close + human sign-off</li>
        </ul>
      </section>

      {/* Scoreboard */}
      <section>
        <h2 className="text-xl font-medium">9. Weekly scoreboard</h2>
        <ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
          <li>New paid conversations</li>
          <li>Time to first reconciled payment</li>
          <li>Monthly churn</li>
          <li>Unresolved exceptions</li>
        </ul>
      </section>

      {/* Close */}
      <section className="pt-8 border-t">
        <p className="text-gray-500 text-sm">
          If this business fails, it will not be because the software didn’t work.
          It will be because the wrong customers were targeted or certainty wasn’t proven.
        </p>
      </section>

    </main>
  )
}
