Merge pull request #24 from MealCraft/feature/magic_link_user_login
added landing page
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Jun-te Kim
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2 changed files with 295 additions and 0 deletions
125
stripe_to_invoice/app/landing/page.tsx
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125
stripe_to_invoice/app/landing/page.tsx
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// app/page.tsx
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export default function Home() {
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return (
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<main className="max-w-3xl mx-auto p-8 space-y-14">
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{/* Hero */}
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<section>
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<h1 className="text-3xl font-semibold tracking-tight">
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Stripe → Xero, done properly
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</h1>
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<p className="mt-4 text-lg text-gray-700">
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Automatically turn Stripe payments into paid Xero invoices —
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with VAT correctness and accountant sign-off in mind.
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</p>
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<p className="mt-2 text-gray-600">
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No journals. No spreadsheets. No month-end fixing.
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</p>
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</section>
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{/* Who it's for */}
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<section>
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<h2 className="text-xl font-medium">Who this is for</h2>
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<ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
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<li>UK businesses</li>
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<li>VAT registered</li>
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<li>Using Stripe Checkout or Payment Links</li>
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<li>Using Xero</li>
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<li>Billing is one-off, annual, or fixed recurring</li>
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</ul>
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<p className="mt-2 text-gray-600">
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If you rely on usage billing or proration, this is not a fit.
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</p>
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</section>
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{/* Problem */}
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<section>
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<h2 className="text-xl font-medium">The problem</h2>
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<p className="mt-2 text-gray-700">
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Stripe is excellent at taking payments.
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Xero is required for accounting and VAT.
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</p>
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<p className="mt-2 text-gray-700">
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The gap between them is usually filled with manual journals,
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spreadsheets, and “we’ll fix it at month-end”.
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</p>
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<p className="mt-2 text-gray-600">
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That works — until it doesn’t.
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</p>
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</section>
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{/* Solution */}
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<section>
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<h2 className="text-xl font-medium">The solution</h2>
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<p className="mt-2 text-gray-700">
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This system makes Xero the invoice-of-record and treats Stripe
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purely as payment execution.
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</p>
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<p className="mt-2 text-gray-700">
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When a Stripe payment succeeds, a matching invoice appears in Xero
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and is automatically marked as paid.
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</p>
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<p className="mt-2 text-gray-600">
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Refunds become credit notes. Fees are handled separately.
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Everything is explainable.
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</p>
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</section>
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{/* How it works */}
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<section>
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<h2 className="text-xl font-medium">How it works</h2>
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<ol className="mt-4 space-y-2 list-decimal list-inside text-gray-700">
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<li>Connect Stripe</li>
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<li>Connect Xero</li>
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<li>A real payment is made</li>
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<li>An invoice appears in Xero as paid</li>
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<li>Month-end reconciliation just works</li>
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</ol>
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</section>
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{/* Why it's different */}
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<section>
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<h2 className="text-xl font-medium">Why this is different</h2>
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<ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
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<li>Xero remains the legal source of truth</li>
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<li>Invoices are immutable once issued</li>
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<li>Edge cases are logged, not hidden</li>
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<li>Humans approve exceptions and month-end</li>
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</ul>
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<p className="mt-2 text-gray-600">
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This is a financial control, not a data sync.
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</p>
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</section>
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{/* Pricing */}
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<section>
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<h2 className="text-xl font-medium">Pricing</h2>
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<p className="mt-2 text-gray-700">
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£200 per month.
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</p>
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<p className="mt-1 text-gray-600">
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Unlimited invoices. No per-transaction fees.
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</p>
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<p className="mt-2 text-gray-600">
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Costs less than fixing Stripe in Xero manually.
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</p>
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</section>
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{/* CTA */}
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<section className="pt-8 border-t">
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<p className="text-gray-700">
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If Stripe and Xero already match perfectly for you,
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you don’t need this.
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</p>
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<p className="mt-2 text-gray-700">
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If someone fixes them every month, you probably do.
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</p>
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<p className="mt-4 text-sm text-gray-500">
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This page is intentionally simple. The proof is your next payment.
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</p>
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</section>
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</main>
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)
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}
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170
stripe_to_invoice/app/marketing/page.tsx
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170
stripe_to_invoice/app/marketing/page.tsx
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// app/checklist/page.tsx
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export default function GoToMarketChecklist() {
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return (
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<main className="max-w-3xl mx-auto p-8 space-y-16">
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{/* Header */}
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<section>
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<h1 className="text-2xl font-semibold">
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Go-to-Market Checklist (Post-MVP)
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</h1>
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<p className="mt-2 text-gray-600">
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A step-by-step execution checklist to find the right customers,
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sell with certainty, and avoid wasted effort.
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</p>
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</section>
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{/* ICP */}
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<section>
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<h2 className="text-xl font-medium">1. Confirm the target customer (non-negotiable)</h2>
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<ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
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<li>UK-based business</li>
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<li>VAT registered</li>
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<li>Uses Stripe Checkout or Payment Links</li>
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<li>Uses Xero (or QuickBooks)</li>
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<li>Wants invoices to exist cleanly in the ledger</li>
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<li>Billing is one-off, annual, or fixed recurring</li>
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<li className="text-gray-500">No usage billing, no proration</li>
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</ul>
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<p className="mt-2 text-gray-600">
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If any of these are false, do not sell to them.
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</p>
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</section>
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{/* Problem Validation */}
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<section>
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<h2 className="text-xl font-medium">2. Validate pain before pitching</h2>
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<ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
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<li>Ask: “Do Stripe payouts and Xero invoices always match?”</li>
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<li>Listen for: manual fixes, journals, spreadsheets, month-end stress</li>
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<li>Confirm VAT reconciliation is a pain point</li>
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<li>Confirm a human currently checks or fixes things</li>
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</ul>
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<p className="mt-2 text-gray-600">
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No visible pain = no sale.
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</p>
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</section>
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{/* Channels */}
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<section>
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<h2 className="text-xl font-medium">3. Choose acquisition channel (in order)</h2>
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<div className="mt-4 space-y-6">
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<div>
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<h3 className="font-medium">A. Accountants & bookkeepers (primary)</h3>
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<ul className="mt-2 space-y-1 list-disc list-inside text-gray-700">
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<li>UK-based Xero partners</li>
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<li>Bookkeepers handling Stripe clients</li>
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<li>Fractional CFOs</li>
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</ul>
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<p className="mt-1 text-gray-600">
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Pitch: “Stripe payments → accountant-approved Xero invoices. Automatically.”
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</p>
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</div>
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<div>
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<h3 className="font-medium">B. Reddit & communities (problem-aware)</h3>
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<ul className="mt-2 space-y-1 list-disc list-inside text-gray-700">
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<li>Search Stripe + Xero reconciliation threads</li>
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<li>Explain why the problem exists</li>
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<li>Describe the accounting-first solution</li>
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<li>Let people DM you</li>
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</ul>
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</div>
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<div>
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<h3 className="font-medium">C. Targeted founder outbound</h3>
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<ul className="mt-2 space-y-1 list-disc list-inside text-gray-700">
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<li>UK agencies</li>
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<li>B2B SaaS with annual or fixed billing</li>
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<li>Founder still involved in finance</li>
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</ul>
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</div>
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</div>
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</section>
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{/* Sales Execution */}
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<section>
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<h2 className="text-xl font-medium">4. Close with outcome, not features</h2>
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<ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
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<li>Do not demo dashboards</li>
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<li>Do not explain internals</li>
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<li>Promise: “Next Stripe payment appears as paid in Xero”</li>
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<li>Charge £200/month immediately</li>
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</ul>
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<p className="mt-2 text-gray-600">
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If they want a free trial, they are not the customer.
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</p>
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</section>
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{/* Delivery */}
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<section>
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<h2 className="text-xl font-medium">5. Deliver proof immediately</h2>
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<ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
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<li>Connect Stripe</li>
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<li>Connect Xero</li>
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<li>Trigger a real payment</li>
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<li>Show paid invoice in Xero</li>
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<li>Send screenshot or reconciliation summary</li>
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</ul>
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<p className="mt-2 text-gray-600">
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The product is the outcome.
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</p>
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</section>
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{/* Objections */}
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<section>
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<h2 className="text-xl font-medium">6. Capture objections and edge cases</h2>
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<ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
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<li>Ask: “What would make this risky?”</li>
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<li>Ask: “What would your accountant question?”</li>
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<li>Log every concern verbatim</li>
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<li>Turn repeated concerns into rules or exclusions</li>
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</ul>
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</section>
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{/* Narrow */}
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<section>
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<h2 className="text-xl font-medium">7. Narrow the ICP aggressively</h2>
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<ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
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<li>Remove customers that add complexity</li>
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<li>Publish exclusions clearly</li>
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<li>Optimise for repeatability, not volume</li>
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</ul>
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</section>
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{/* Scale */}
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<section>
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<h2 className="text-xl font-medium">8. Scale only what already works</h2>
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<ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
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<li>Automate manual steps you’ve repeated 10×</li>
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<li>Build exception handling before new features</li>
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<li>Add period close + human sign-off</li>
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</ul>
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</section>
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{/* Scoreboard */}
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<section>
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<h2 className="text-xl font-medium">9. Weekly scoreboard</h2>
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<ul className="mt-4 space-y-1 list-disc list-inside text-gray-700">
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<li>New paid conversations</li>
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<li>Time to first reconciled payment</li>
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<li>Monthly churn</li>
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<li>Unresolved exceptions</li>
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</ul>
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</section>
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{/* Close */}
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<section className="pt-8 border-t">
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<p className="text-gray-500 text-sm">
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If this business fails, it will not be because the software didn’t work.
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It will be because the wrong customers were targeted or certainty wasn’t proven.
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</p>
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</section>
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</main>
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)
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}
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